The Cloud Computing marketing engine continues drive curiosity. Everyday, new success stories validate the business model. For a long time, companies remained curious but skeptical. The same businesses now look to turn the corner on adoption. Unfortunately, the side effect of an overactive media marketing engine is information overload. In the case of cloud computing, the hype obscures the path. Green-washing, security concerns, virtualisation confusion and sheer information shock creates barriers to adoption.
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